Effort is non-negotiable. Results are inevitable.


Sick of vapid fitness? So am I.

The fitness world is full of noise. FlatOut is the signal. For people who want real change. No gimmicks. Just serious training for those ready to outwork the average.

Meet Kev

I coach people who are done with the microwave version of fitness. Think of me as a fitness terminator, locked onto your progress.

FlatOut is just me. One guy. One mission: I believe the magic happens at the intersection of smart planning and relentless effort. Most people have untapped potential… my job is to help you access it.

Real results. No filters.

Matthew: “Kev has been brilliant. The motivation, the push, the science and his meticulous approach are all there. But what really sets Kev apart is the level of personalisation and how fully he supports you, whatever your journey looks like.”

Ann Louise: “The way he approaches fitness, how consistent and methodical he is, it just works. He helps you set real, achievable goals, and his unwavering support is always there. He inspires you to actually get on with it and do it for yourself.”

Dan: “I have never felt this strong. For the first time in my life, I am using the gym properly and it has completely transformed me. I have lost a stone, and now I am focused on getting stronger and building muscle. This has been a total game-changer.”

Ready to join them? Let’s talk.

The FlatOut anti-vapid method

No shortcuts. No trends. No fluff. Just a system that works.

  • Vision: Know exactly where you’re headed
  • Action: Follow a clear plan that makes it happen
  • Progression: Experience consistent growth, week after week
  • Intensity: Train with purpose to create real change
  • Determination: Stay locked in, especially when motivation dips

Choose your path

HYBRID COACHING: £200/MONTH

The perfect balance of in-person precision and online flexibility

  • Initial movement assessment and goal-setting session
  • Two in-person training sessions monthly
  • Full custom program via app with video library
  • Nutritional strategy that fits your life
  • Weekly HIIT bootcamp access
  • Direct access and unlimited support
  • Regular performance measurement

Sign up

ONLINE COACHING: £160/MONTH

Full support, wherever you train

  • Comprehensive video consultation and assessment
  • Custom program updated regularly
  • Tailored to your equipment and schedule
  • Nutrition and habit coaching
  • Video feedback on your lifts
  • Weekly check-ins and monthly video call
  • Unlimited messaging access

Sign up

THE ANTI-VAPID PACT

What I bring:

  • Relentless commitment to your results
  • No generic plans. No ghosting.
  • Coaching that challenges and sharpens

What you bring:

  • Consistency, even when it’s hard
  • Full effort in every session
  • Hunger for progress
  • Ownership of your journey

READY FOR REAL CHANGE?

The noise is everywhere. Quick fixes. Overnight success. Empty promises.

FlatOut is for people who are done with that. People who want real change, built on real work.

START NOW

100% Satisfaction Guarantee: Full refund if you’re not satisfied after the first month.