The fitness industry is performance art. You want actual results.
You’re done with the sameness.
Self-tan selfies.
Designer trainers with no socks.
Fake scarcity.
Manufactured urgency.
Coaches trying to sound authentic while selling the same packaged BS.
You still want to train hard.
You still want results.
But you want a space that feels real.
Not sterilised, algorithm-friendly, Insta-safe noise.
“I have never felt this strong. For the first time in my life, I am using the gym properly and it has completely transformed me. I have lost a stone, and now I am focused on getting stronger and building muscle. This has been a total game-changer.”
– Dan
Who I Coach
I work with people who are done with high-street, microwave fitness plans.
Think of me as your fitness terminator.
Locked on. Laser-focused.
Built to get you where you said you wanted to go.
FlatOut Doesn’t Play by the Industry Rulebook
There’s no fitness theatre here.
Just high standards, sharp coaching, and a culture that respects effort.
Nothing to fake. The results speak for themselves.
Client Testimonials
“Kev has been brilliant. The motivation, the push, the science and his meticulous approach are all there. But what really sets Kev apart is the level of personalisation and how fully he supports you, whatever your journey looks like.”
– Matthew
“The way he approaches fitness, how consistent and methodical he is, it just works. He helps you set real, achievable goals, and his unwavering support is always there. He inspires you to actually get on with it and do it for yourself.”
– Ann Louise
Ready to join them? Let’s talk.
The FlatOut Anti-VAPID Vision
Vision – Know exactly where you want to be.
Action – Follow a clear path that leads from here to there.
Progression – Stack the details. Progress is built from small, boring wins.
Intensity – Train with enough intensity to actually adapt.
Determination – Stop leaning on motivation. Use your goals and progress to build real drive.
Hybrid Coaching – £200/month
- Comprehensive in-person movement assessment and goal-setting session
- Two 1:1 in-person sessions per month — focused, efficient, specific to you
- Custom training program built for your setup, goals, and schedule
- Nutrition and habit coaching figured out together — not force-fed
- Ongoing feedback and program updates as you adapt
- Weekly HIIT bootcamp access (optional)
- Education — learn to spot your own form breakdowns and progress blind spots
- No PB parade — performance built methodically
- Unlimited messaging access — my number, direct. Not a bot. Not an app. Someone in the trenches with you
- Exit-ready coaching — the goal is independence, not dependence
Online Coaching – £160/month
Full support, wherever you train.
Train anywhere. Stay supported.
Comprehensive video consultation and movement assessment
Custom training program built for your setup and your schedule
Nutrition and habit coaching figured out together — not force-fed
Ongoing feedback and program updates as you adapt
Lift video breakdowns with feedback inside 24 hours
Training your eye — learn to coach yourself
No PB parade — progression with purpose, not hype
Monthly progress audit: strength, movement, consistency, mindset
Unlimited messaging access — my number, direct. Not a bot. Someone in the trenches with you
Exit-ready coaching — the goal is independence, not dependence
The FlatOut Pact
This isn’t for everyone. But you’re not everyone.
What you’ll get from me:
I’ll hold you accountable to the highest version of you.
I’ll be honest and call you out when needed.
I won’t do the work for you, but you’ll never wonder what to do next.
I’ll be flexible when life happens, but never soft on standards.
I’ll give you the best value I can. Always.
No “just want it bad enough” speeches.
If progress stalls, we won’t guess. We’ll check the data.
Find the block. Fix it.
When you’re ready to go it alone, I’ll help you get there.
This isn’t a subscription trap.
What I need from you:
Show up, especially when it’s hard.
Own your choices, especially the imperfect ones.
Be honest with yourself and with me.
Stick to your minimums, that’s how momentum builds.
Ask for help early, not after a meltdown.
Do the boring work that actually moves the needle.
Commit to real change, not just good intentions.
If you’ve read this far, maybe this is for you.
Try it. Do the work.
If it’s not working within the first month, you walk away.
Full refund. No questions. No guilt.
It’s on me to earn your trust, not lock you in.
Ready to do real work?
100% Satisfaction Guarantee: Full refund if you’re not satisfied after the first month.